50% of Americans are deficient in Vitamin C and Magnesium. More than 50% of the general population is vitamin D deficient.

Meeting our Nutrient Quotiant

Nutrient data confirms a significant drop in the amounts of protein, calcium, phosphorus, iron, riboflavin and vitamin C in conventionally grown fresh fruits and vegetables over the past fifty-years. These nutritional deficiencies have resulted in negative health effects such as obesity, stunted growth, eye problems, and non-communicable diseases such as diabetes and heart disease.

Our food is getting less nutritious

Modern agricultural processes may increase crop yields, but they disturb soil health, resulting in reduced absorption of nutrients from the soil. These issues are occurring against the backdrop of climate change and rising levels of carbon dioxide, which are also lowering the nutrient contents of fruits, vegetables, and grains. As a result, many fruits, vegetables, and grains grown today carry less vital nutrients – including Vitamin C, Magnesium, Zinc, among others – directly compromising our ability to get our adequate daily nutrient quotient.

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